The amount of opponents you face as an internet merchant grows. Before you go out of business, if you can not answer that one question, it is only a matter of time.
Wherever 6, look for cost savings, aim to utilize lower cost channels and use marketing which can often be free of cost. Should you have try to that is marketing your business with print to gain economies of scale such as printing three months of inventory to get discounts.
It appears obvious but, hey, we have to begin somewhere. And still I get arguments from folks about how websites and internet stuff does not work or it doesn't apply to them.
To quote a line from Winston Churchill, "However beautiful the strategy, you should occasionally look at the results". Entrepreneurs whom advocate writing long copy or a mixture of both us the six tactics. The main objective of these tactics is to get you to stage 5 with a plan of action to start writing your content so that you can then do what Winston suggests, quantify the results.
An advert (whether purely text or text and images) is very impersonal. Whereas a good news story will personalise your company in your readers' eyes and thus make a connection.
Advertise in your local newspapers. 'Bargain hunter' and'Penny-pinching' ads work Resources well to begin with, since they are low cost, go out to your entire local area and are read (believe it or not) by many people. You can place ads on your local TV stations and radio stations.
I got some printing done locally here lately, and Discover More Here only once did *anyone* tell me. He also told me about his support and he showed me his client you could try this out testimonials (idea # 4) - and his price was twice as much as others. But did I care? No. He established himself with him credibility in this customer's eyes.